Health concerns –Carbonated drinks are one of the major sources of sugar intake. Where Pepsi has launched many snacks items like Lays and Kurkure, Coca-Cola is lagging in this segment. Product diversification – Coca-Cola has low product diversification. Had it not been Pepsi, Coca-Cola would have been the clear market leader in the beverage. Ĭoca-Cola Weaknesses – Internal Strategic FactorsĪggressive competition with Pepsi – Pepsi is the biggest rival of Coca-Cola. Through these acquisitions, Coca-Cola expanded its ready-to-drink beverage portfolio.
#SWOT ANALYSIS OF INFORMATION TECHNOLOGY INDUSTRY DRIVERS#
Coke, Sprite, Diet Coke, Fanta, Limca, and Maaza are the highest growth drivers for Coca-Cola. ĭominant Market Share – Out of Coca-Cola and Pepsi, the only two largest manufacturers of soft drinks in the beverage segment, Coca-Cola has the largest market share. With an estimated brand value of $59.2 billion, Coca-Cola has climbed six places from the previous year. Largest Brand Valuation – Coca-Cola is ranked as the 6th most valuable brand globally on Forbes’ 2019 Ranking.
Moreover, Coca-Cola and Fanta have a huge fan following than other beverage names in the industry. Finding its substitutes is difficult for them. Customers can quickly identify their particular taste. This valuable brand is associated with ‘ happiness’ and has strong customer loyalty. Greatest brand association and customer loyalty – Coca-Cola is considered one of US’s most emotionally-connected brands. Its brands are known to touch every lifestyle and demography. Some of these are variations of Coca-Cola beverage, like Coco Cola Vanilla and Cherry Coca-Cola. It has introduced more than 500 new products globally. Įxtended global reach – It is sold in more than 200 countries with 9 billion servings per day of Company products.
It is ranked 5th best global brand in 2019 behind Microsoft and ahead of Samsung by Interbrand. Highest brand equity – Coca-Cola is undoubtedly one of the most renowned brands with the highest brand equity. Its soft drinks are the most-selling drinks in history. Strong brand identity – Coca-Cola is a highly popular brand with a unique brand identity. Coca-Cola Strengths – Internal Strategic Factors
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